Case Study
Artisan RoofWorks
Residential Roofing Contractor
$17K
$610K
A $610K month — up from $17K, in ~90 days
How Artisan RoofWorks turned a stalled ad budget into a predictable booking machine — in a single quarter.
71% lead-to-appointment
$213K in estimates written
$701K sold
Get results like this
The Starting Point
Where Artisan was before Oscorp
Artisan was already spending on ads, but leads were slipping through the cracks — slow follow-up, no CRM to catch every inquiry, and no clear line of sight into which channels actually produced booked jobs.
Money was going out the door faster than it was coming back. The goal was simple: stop the bleed, and turn ad spend into booked, tracked, closeable revenue.
The Turnaround
90 days, step by step
No magic — just infrastructure, tracking, and reallocation, in order.
Day 0
The audit
We mapped every lead source and found budget bleeding into channels that never booked a single job.
Weeks 1–2
Infrastructure
New CRM, 2-minute automated lead response, and full attribution tracking went live — so nothing gets lost and everything is measurable.
Weeks 3–6
Reallocation
Spend shifted to the channels actually producing booked appointments. Lead-to-appointment climbed fast.
71% booked
Weeks 7–12
Scale
$213K in estimates written and $701K sold — capped by a $610K revenue month to close out the quarter.
$610K month
The Growth Ramp
From a stalled month to a $610K month.
Same company, same crews — a completely different monthly revenue picture.
+$593K
in added monthly revenue, in ~90 days
71% lead-to-appointment
$213K in estimates written
$701K sold
Artisan RoofWorks, by the numbers
$610K
Revenue month, up from $17K
71%
Lead-to-appointment ratio
$213K
In estimates written
$701K
Total sold
Your roofing company could be the next case study.
Book a free 15-minute strategy call. We'll show you exactly where your growth is leaking — and what it takes to fix it.
90-day ROI guarantee · you own everything we build
WHY US
We're not just an agency. We're your growth team
Here’s what you get with Oscorp vs. the alternatives.
| Marketing agency | Business coach | Traditional GHL | Oscorp | |
|---|---|---|---|---|
| Lead generation | Yes | No | Tools only | Yes |
| CRM + automation | Sometimes | No | Yes | Yes |
| KPI tracking | Vanity metrics | No | DIY | Yes |
| Production SOPs | No | Advice | No | Yes |
| Hiring & ops support | No | Advice | No | Yes (Scale+) |
| Done for you | Ads only | No | Partial | Everything |
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Powered by AI
Your competitors are still doing it the old way.
We use AI and automation to do in minutes what takes other agencies hours. That means faster results, smarter decisions, and ads that actually convert.
See the kind of ads we run for roofing companies
High-converting video ads, scroll-stopping before/after content, and neighborhood-targeted campaigns — all produced in-house using AI creative tools. No stock footage. No generic templates.
AI Video Ads
Before/After Reels
Storm Targeting
Neighborhood Campaigns
5x more effective than a marketing agency
Because we don't just send you leads and disappear. We own the entire system — from the ad click to the closed contract. Here's what that means for every objection you're thinking right now.
🚩
"What if I get leads but my team can't close them?"
That's exactly why we exist. We track your close rate by rep and by lead source every week. If leads aren't closing, we find out why — is it slow follow-up? Wrong lead quality? Weak sales process? Then we fix the system, not blame the leads. Most agencies would just tell you to spend more money.
We fix this
🚩
"I've been burned by agencies before."
We know. Most roofers we talk to have wasted $20K–$50K on agencies that promised the world and delivered a spreadsheet of "leads" nobody could close. The difference? We show you a weekly dashboard with cost per booked appointment, close rate, and revenue per source. If something isn't working, you'll know — and so will we. No hiding behind vanity metrics.
Full transparency
🚩
"$7,500/month sounds like a lot."
It's less than half the cost of hiring a marketing manager, ops manager, and CRM admin in-house ($16K–$24K/month). And those hires come with recruiting costs, training, PTO, and the risk they quit in 6 months. One client was wasting $14K/month on a lead source that hadn't closed a job in 5 months — we found it, killed it, and that money alone generated $356K in new revenue. The service pays for itself.
2.4x ROI minimum
🚩
"What if I already have leads coming in?"
Good — that means you're already spending money. The question is: do you know which sources are actually booking jobs? Are your leads getting called back in under 5 minutes? Is anyone following up on unsold estimates? We don't replace your lead sources. We plug them all into one system, automate the follow-up, and show you what's making money. Most of the time, we double booked appointments without increasing ad spend.
We optimize it
🚩
"I don't have time to deal with another vendor."
You won't need to. That's the whole point. We're not a vendor you manage — we're the team that manages your growth. One 30-minute call per week, one dashboard every Monday. We handle everything else: CRM, automations, ads, SOPs, lead tracking. If anything, you'll get time back — the time you currently spend chasing follow-ups and putting out fires.
30 min/week
🚩
"How fast will I see results?"
Your CRM, automations, and follow-up system go live within 14 days. Most clients see faster response times and recovered leads immediately. Full KPI visibility and SOPs are in place by day 60. Ad campaign results compound from month 2 onward. By month 3, you'll have a full quarterly review with before/after data on every metric that matters.
Results in 14 days
What partners say
Don't take our word for it.
7 Diamond Buildersvia WhatsApp
★★★★★
“We've been working with Alex and the team at Oscorp for a little over three months, and it's been a great experience. We've spent just over $17,000 on advertising and generated more than $610,000 in return so far.”
Artisan RoofWorksRoofing · GAF-certified
★★★★★
“With our previous company there was no communication, no transparency. Working with Oscorp has been a dream come true — the ROI every month is insane. Best advice? Just do it — and do it faster than we did.”
Megan SonnierOwner, Coastal Roofing Specialists
Your roofing company could be the next case study.
Book a free 15-minute strategy call. We'll show you exactly where your growth is leaking — and what it takes to fix it.
90-day ROI guarantee · you own everything we build