Case Study
Coastal Roofing Specialists
Residential Roofing · Friendswood, TX
$7.2K
$330K
~46X return on ad spend — in a single month
How Coastal Roofing Specialists turned a small, tracked ad budget into a $330K month — and cleaned up the entire operation behind it.
~46X ROAS in June
~30X ROAS in May
−74.5% outstanding balance
Get results like this
The Starting Point
Where Coastal was before Oscorp
On the marketing side, ad spend wasn't tied to closed revenue — money was going out with no clear line back to booked jobs. On the operations side, Cory had flagged three problems piling up at once: collections stacking up, too many cancellations, and customers constantly calling about communication.
It wasn't a lead problem — it was a systems problem. The goal was to make every ad dollar traceable to revenue, and fix the operation so the jobs that came in actually closed and stayed closed.
Real client results
★★★★★
"They found $14K/month in wasted spend we didn't even know about"
Our client was spending $14K/month on a lead source that hadn't closed a single job in 5 months. We audited every lead, found zero conversions, moved the budget to a Facebook campaign — and they closed an additional $356K in new revenue from that spend alone.
M
Roofing company owner
Texas · $10M+ annual revenue
$1M+
Closed revenue
$14K/mo
Wasted spend found
60 days
To see results
The Revenue Turnaround
From $7.2K to $330K
A small, fully-tracked budget — turned into a $330K month.
Day 0
The audit
We mapped every lead source and every dollar of spend, and tied the ad budget to closed revenue for the first time.
Month 1 · May
Reallocate to what books jobs
Spend shifted onto the channels actually producing booked appointments. $6K in — roughly $180K closed.
~30X ROAS
Month 2 · June
Double down on the winners
We scaled the campaigns that were converting. $7.2K in — roughly $330K closed.
~46X ROAS
Ongoing
Predictable & repeatable
Every dollar traced back to booked revenue — so scaling spend is a decision, not a gamble.
The Operational Turnaround
We didn't just run ads. We fixed the operation.
Over the same 90 days (Apr–Aug 2026), here's what changed behind the scenes — the difference between a lead vendor and a growth partner.
Collections
$246,745
$62,890
−74.5% outstanding
The mountain of money owed got paid down and stayed down.
Cancellations
~9 / week
1–2 / month
~95% drop
Jobs that used to fall through now make it to the roof.
Customer Complaints
31% of customers
3% of customers
28-pt drop
Automated communication took the daily complaint calls off the table.
Pipeline
80 open accounts
54 open accounts
−32.5%, sales steady
A leaner, healthier board — 32 jobs sold with $526,779 in approved estimates still in production.
Fewer fires to fight. More revenue that actually sticks.
Coastal Roofing Specialists, by the numbers
$330K
June closed revenue, on $7.2K spend
~46X
June return on ad spend
~30X
May return on ad spend
−74.5%
Outstanding balance (collections)
~95%
Fewer monthly cancellations
31%→3%
Customers complaining
Your roofing company could be the next case study.
Book a free 15-minute strategy call. We'll show you exactly where your growth is leaking — in your ads and your operation — and what it takes to fix it.
90-day ROI guarantee · you own everything we build
WHY US
We're not just an agency. We're your growth team
Here’s what you get with Oscorp vs. the alternatives.
| Marketing agency | Business coach | Traditional GHL | Oscorp | |
|---|---|---|---|---|
| Lead generation | Yes | No | Tools only | Yes |
| CRM + automation | Sometimes | No | Yes | Yes |
| KPI tracking | Vanity metrics | No | DIY | Yes |
| Production SOPs | No | Advice | No | Yes |
| Hiring & ops support | No | Advice | No | Yes (Scale+) |
| Done for you | Ads only | No | Partial | Everything |
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We use AI and automation to do in minutes what takes other agencies hours. That means faster results, smarter decisions, and ads that actually convert.
See the kind of ads we run for roofing companies
High-converting video ads, scroll-stopping before/after content, and neighborhood-targeted campaigns — all produced in-house using AI creative tools. No stock footage. No generic templates.
AI Video Ads
Before/After Reels
Storm Targeting
Neighborhood Campaigns
5x more effective than a marketing agency
Because we don't just send you leads and disappear. We own the entire system — from the ad click to the closed contract. Here's what that means for every objection you're thinking right now.
🚩
"What if I get leads but my team can't close them?"
That's exactly why we exist. We track your close rate by rep and by lead source every week. If leads aren't closing, we find out why — is it slow follow-up? Wrong lead quality? Weak sales process? Then we fix the system, not blame the leads. Most agencies would just tell you to spend more money.
We fix this
🚩
"I've been burned by agencies before."
We know. Most roofers we talk to have wasted $20K–$50K on agencies that promised the world and delivered a spreadsheet of "leads" nobody could close. The difference? We show you a weekly dashboard with cost per booked appointment, close rate, and revenue per source. If something isn't working, you'll know — and so will we. No hiding behind vanity metrics.
Full transparency
🚩
"$7,500/month sounds like a lot."
It's less than half the cost of hiring a marketing manager, ops manager, and CRM admin in-house ($16K–$24K/month). And those hires come with recruiting costs, training, PTO, and the risk they quit in 6 months. One client was wasting $14K/month on a lead source that hadn't closed a job in 5 months — we found it, killed it, and that money alone generated $356K in new revenue. The service pays for itself.
2.4x ROI minimum
🚩
"What if I already have leads coming in?"
Good — that means you're already spending money. The question is: do you know which sources are actually booking jobs? Are your leads getting called back in under 5 minutes? Is anyone following up on unsold estimates? We don't replace your lead sources. We plug them all into one system, automate the follow-up, and show you what's making money. Most of the time, we double booked appointments without increasing ad spend.
We optimize it
🚩
"I don't have time to deal with another vendor."
You won't need to. That's the whole point. We're not a vendor you manage — we're the team that manages your growth. One 30-minute call per week, one dashboard every Monday. We handle everything else: CRM, automations, ads, SOPs, lead tracking. If anything, you'll get time back — the time you currently spend chasing follow-ups and putting out fires.
30 min/week
🚩
"How fast will I see results?"
Your CRM, automations, and follow-up system go live within 14 days. Most clients see faster response times and recovered leads immediately. Full KPI visibility and SOPs are in place by day 60. Ad campaign results compound from month 2 onward. By month 3, you'll have a full quarterly review with before/after data on every metric that matters.
Results in 14 days
What partners say
Don't take our word for it.
7 Diamond Buildersvia WhatsApp
★★★★★
“We've been working with Alex and the team at Oscorp for a little over three months, and it's been a great experience. We've spent just over $17,000 on advertising and generated more than $610,000 in return so far.”
Artisan RoofWorksRoofing · GAF-certified
★★★★★
“With our previous company there was no communication, no transparency. Working with Oscorp has been a dream come true — the ROI every month is insane. Best advice? Just do it — and do it faster than we did.”
Megan SonnierOwner, Coastal Roofing Specialists
Your roofing company could be the next case study.
Book a free 15-minute strategy call. We'll show you exactly where your growth is leaking — in your ads and your operation — and what it takes to fix it.
90-day ROI guarantee · you own everything we build